Mission

PlanSmart NJ is an independent, non-profit planning and research organization committed to improving the quality of community life through the advancement of sound land use planning and regional cooperation. With over four decades of experience shaping land use policy in the state, PlanSmart NJ balances expertise and real-world contexts in framing issues to find constructive solutions, create innovative tools and strategies to better inform land-use decision-making in NJ.

Our Vision

PlanSmart NJ aims to revitalize New Jersey’s landscape so that our state’s citizens benefit from a sustainable economy and environment, based on resource efficiency and social equity.

Our Mission

PlanSmart NJ is an independent, non-profit planning and research organization committed to improving the quality of community life through the advancement of sound land use planning and regional cooperation.

What We Believe 

PlanSmart NJ believes that thoughtful land use planning can strengthen our economy and environment to make New Jersey a better place to live, work, and play for all.  We work with state, county and local officials who are struggling with land use decisions and how best to optimize the use of New Jersey’s scarce resources.

We help refocus the debate away from whether New Jersey should grow, to how best we can grow. We believe growth must balance both the environmental and economic needs of the state.

Our Focus Areas 

As New Jersey looks to the future, PlanSmart NJ presents a clear vision for comprehensive sustainability and stability for the state’s economy, environment, and communities. The impacts of aging infrastructure, inefficient land use patterns, loss of environmentally sensitive land, disinvestment in urban areas and inner ring suburbs as well as global economic shifts are taking their toll on statewide prosperity.

A regional approach to land use decisions can turn these trends around – resulting in compact livable communities,  an attractive climate for business investment, well-maintained infrastructure, a state-of-the-art public transit system, and a range of housing opportunities located near jobs.  Here we set forth New Jersey’s key challenges and opportunities: economic development, the environment, transportation, and regional equity.

PlanSmart NJ is well positioned to address these challenges and work towards comprehensive reform.

Strengths

PlanSmart NJ brings the following strengths to our work:

Regional Perspective

We work with public and private sector leaders to facilitate regional projects of significance.  We help state, county, and local officials weigh the issues across all audiences, while keeping a keen focus on New Jersey as a whole. We take positions on regional issues, but we are not one-sided.  Our public policy advocacy, education, and research are grounded in real life examples.

Thoroughness

We are able to address complex issues.  We bring expertise in land use planning to all of our work.

Balanced Approach

We take a holistic, fact-based approach to land use decisions.  We bring all parties to the table.  We balance the environment, equity, economy and resource efficiency.

Consensus Builder

We cut through the stagnation and political lethargy to make things happen.  We have the leadership and experience needed to build consensus.  We understand there are many different perspectives in the land use arena and we work hard to make people feel we understand their point of view.

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